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Tabasco and McIlhenny

Tabasco is almost synonymous with "Hot Sauce" and it's just as good as it was in the 1800's when it was first made!!  Five generations of family have kept the sauce consistent and foremost in peoples minds when they think about hot sauce.  

I just got a new book (from the library) on the McIlhenny Family called McIlhenny's Gold.  Here are some interesting things I learned.

In the last half of the 19th Century, young companies were enamored with automation.  Many of them spent big bux on equipment to produce lots of product, and neglected marketing.  They wound up going bankrupt because they couldn't pay for the equipment!   

McIlhenny's avoided this because the product is not that automated.  Big in scale, yes, but still made the same way it was a century ago!!  Key factors:

They mix the peppers (grown by themselves1) with salt2 and age them in oak barrels they buy from Jack Daniels!  They mix the peppers with almost as much vinegar to make the sauce.  (That's why it tastes like vinegar.)   They put it in bottles with the same design they used in 1870. They now make 8 million bottles a month that way.  And sell all of it!!

1.They have contracted with growers in South America to produce their peppers, from their seed!

2 Avery Island has one of the largest salt mines in the world.  A column of solid rock salt, perhaps a mile deep.

Over the years, they have bought out their competitors on Avery Island.

You can buy the book here if you're interested.  Every real Chilihead should have a copy!  

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